In November, the total retail sales of social consumer goods reached 4,104.3 billion yuan, a year-on-year increase of 3.9 percent; the growth rate was 9.0 percent higher than that in November 2019, and the average growth rate in the two years was 4.4 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,726.6 billion yuan, an increase of 5.4 percent. Excluding price factors, the total retail sales of social consumer goods in November actually increased by 0.5 percent year-on-year. On a month on month basis, the total retail sales of social consumer goods increased by 0.22 percent in November.
From January to November, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7 percent, an increase of 8.2 percent over January to November 2019. Among them, the retail sales of consumer goods other than automobiles reached 36,033.9 billion yuan, an increase of 14.0 percent.